Skip to Main Content
Mobile Menu

Diego Rodriguez

Diego-Rodriguez

Diego Rodriguez is the executive vice president, chief product and design officer at Intuit, where he leads the company’s product management and design capabilities.

He joined Intuit after spending several years as a partner at IDEO, an award-winning global design firm that uses a design-thinking approach to helping organizations innovate and grow.

“Diego has been at the forefront of fusing design thinking with the practice of innovation. His expertise combined with Boise State’s efforts to innovate higher education is a powerful combination,” said Gordon Jones, dean.

Rodriguez visited Boise State multiple times. He will continue to work with administrators, faculty and students on innovating the future at Boise State.

While at IDEO, the Stanford-spawned firm announced Boise State as its beta partner for the launch of IDEO U course content distributed within higher education.


Rodriguez was a founding professor at the Hasso Plattner Institute of Design at Stanford University (the d.school), a former entrepreneur-in-residence at Harvard Business School, a visiting scientist at the MIT Media Lab and author of the popular metacool blog. He has received many accolades over the course of his career, including a Chicago Athenaeum Good Design Award, and he holds multiple patents. In 2010, Fortune named him one of “The Smartest People in Tech.”

Prior to joining IDEO, Rodriguez was a research and development engineer at Hewlett-Packard and a marketer at Intuit. He earned bachelor’s degrees with honors in engineering and humanities from Stanford and an MBA with distinction from Harvard Business School.

The College of Innovation and Design is focused on identifying new pathways of learning that deliver skills to meet emerging workplace needs and reimagining how the university teaches, learns, researches and partners with the community.